|
|
 |
|
Audience Demographics:
The average Scrapbook Network visitor is a thirty-something
female with children who is a college graduate with an annual household
income between $50-75k. She spends up to 10 hours
a week scrapbooking and another 10 hours surfing scrapbook-related
web sites. She spends roughly $50 on scrapbook supplies each month,
with up to 1/2 of that coming from online purchases.
| Gender |
| Female |
 |
98% |
| Male |
|
2% |
| |
|
|
| |
|
|
| Age |
| Under 18 |
|
<1% |
| 18-24 |
|
10% |
| 25-34 |
|
44% |
| 35-44 |
|
33% |
| 45-54 |
|
10% |
| 55-64 |
|
2% |
| 65 or older |
|
<1% |
| |
|
|
| |
|
|
| Marital Status |
| Single |
|
11% |
| Engaged |
|
2% |
| Married |
|
85% |
| Divorced |
|
2% |
| |
|
|
| |
|
|
| Annual Household Income |
| Less than $25,000 |
|
8% |
| $25,000 to $34,999 |
|
13% |
| $35,000 to $49,999 |
|
19% |
| $50,000 to $74,999 |
|
29% |
| $75,000 to $99,999 |
|
15% |
| $100,000 or more |
|
16% |
| |
|
|
| |
|
|
| Education Level |
| High School Graduate |
|
14% |
| Some College |
|
37% |
| Bachelor’s Degree |
|
31% |
| Master’s Degree |
|
8% |
| Other Education Level |
|
10% |
| |
|
|
| |
|
|
| Level of Scrapbooking Experience |
| Beginner |
|
10% |
| Hobbyist |
|
4% |
| Intermediate |
|
36% |
| Advanced |
|
50% |
| |
|
|
| |
|
|
| Weekly Hours Spent Scrapbooking |
| Less than 5 |
|
42% |
| 6-10 |
|
40% |
| 11-20 |
|
12% |
| 21+ |
|
6% |
| |
|
|
| |
|
|
| Weekly Hours Spent at Scrapbooking
Web Sites |
| Less than 5 |
|
46% |
| 6-10 |
|
35% |
| 11-20 |
|
13% |
| 21+ |
|
6% |
| |
|
|
| |
|
|
| Percentage of Scrapbook Supplies
Purchased Online |
| None |
|
12% |
| Less than 10% |
|
28% |
| 11-25% |
|
24% |
| 25-50% |
|
18% |
| 51-75% |
|
12% |
| 76-99% |
|
5% |
| All |
|
1% |
| |
|
|
| |
|
|
| Monthly Average spent on Scrapbook
Supplies |
| Less than $20 |
|
11% |
| 20 - $50 |
|
39% |
| $51 - $100 |
|
31% |
| $101 - $300 |
|
17% |
| $300 or more |
|
2% |
| |
|
|
| |
|
|
|
|
|
|
|
|
