Scrapbook.com Acquires Scrapjazz.com
Wednesday June 14, 2006 11
Safe Online Social Neighborhood Expands
This is a very important step for us," said Drex Davis, president of Scrapbook.com. "Scrapjazz is a strategic and business fit and compliments our strengths and goals in many ways. Scrapjazz.com has built a tremendous following and loyal community of dedicated scrapbookers, and we look forward to building on that foundation. By combining the strengths of the two sites, we will be able to offer a complete suite of services for creators and consumers of scrapbooking products, information, and education."
Scrapbooking -- creatively and artistically preserving memories either in hardbound books or online -- is a phenomenon sweeping the world. No longer the domain of a certain subset of the population or locale, scrapbooking is now just as likely to lure a grandmother from
"We see jumps in usage every day," said
Scrapjazz.com was founded about the same time as Scrapbook.com by husband-and-wife team Ben and Andrea Steed and quickly grew to a site which currently sees 175,000 unique visitors each month. Scrap Tutor, a computer-based collection of lessons about scrapbooking, launched soon thereafter and grew to be one of the leading educational resources in the scrapbooking industry. "Scrapbook.com has always provided excellent service and materials of the highest quality to the scrapbooking community," said Andrea Steed. "This history and their vision give us confidence that under their direction, Scrapjazz and Scrap Tutor will provide even more great resources for scrapbookers in the future. The resources on these sites will now reach an even larger body of scrapbookers, giving them more information and inspiration than ever before."
In early 2006 Scrapbook.com launched a social networking platform for scrapbookers called "My Place." Since that move, the company has seen user numbers grow by more than nearly 50 percent, and currently 90,000 scrapbookers across the world have a personal Web space at Scrapbook.com. The Scrapbook.com site is frequented by various users, from those who just want to learn or connect with other scrapbookers, to those who purchase goods through the company's well-stocked and ever-fresh online product inventory. The company has doubled its revenues almost every year since its inception, when it was founded in the depths of the online "bust" period in 2001. The company currently employs 25 people and is using its growth position to make the moves it needs to be a vibrant player in this growing segment. The acquisition of Scrapjazz.com diversifies the company's revenue streams to include advertising revenues in a larger proportion.
"Over the past several years, I have developed an immense amount of respect and admiration for Scrapjazz and for the wonderful site they have built," said Jill Davis, founder of Scrapbook.com.
Scrapbook.com is a leading online destination for scrapbookers worldwide. Site users connect with one another through Scrapbook.com's proprietary social networking platform, which contains approximately 90,000 subscribers. Visitors learn about scrapbooking in the site's gallery, which contains more than 200,000 artworks; receive scrapbooking education through the site's newsletter, which has more than 200,000 subscribers; and shop at the site's online store, which carries more than 10,000 unique scrapbooking products, including products for digital scrapbookers.
The company was founded by Charlie and Jill Davis in 2001, in
Scrapbook.com's mission is to guide people through the memory preservation process and to keep them motivated to document life through providing them products they need at the right price, supporting them through education, inspiring them through creative outlets such as galleries, forums and blogs, and giving them a home on the Web where they can connect with other scrapbookers worldwide.
Scrapbook.com also owns and operates ComputerScrapbook.com, an online store dedicated to providing products and solutions to digital scrapbookers.
About Scrapjazz.com and Scrap Tutor
Scrapjazz.com was founded in 2002 by Ben and Andrea Steed in
Scrap Tutor is a collection of lessons about scrapbooking that users take using their computers. Each lesson uses a variety of teaching methods, including step-by-step video instruction. Also included are sample layouts from top artists, printable manuals with examples, helpful tips, and access to a dedicated online message board.