American Crafts's Blog: American Crafts - New Product

American Crafts - New Product - CHA Winter '08 (18 comments, 3561 views)

Wednesday, 23 January 2008

Can you believe it's 2008 already? We've been so busy creating new products that we almost lost track of time! (Okay, not really, but 2007 sure flew by, didn't it?!)

Anyway, we're very excited about the possibilities of another great new year. Hope you are, too.

Without further delay, here's a taste of what you can expect from us in the first part of 2008.... enjoy!

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With our favorite tunes playing in the background, we surrendered to music’s muse and created this stylish paper line – Amplified. Just like any good “mix tape,” Amplified’s designs are eclectic, surprising and fun.

One thing that's very cool about Amplified is that many of the new patterns incorporate distinct finishes and textures, including foil stamping, die-cut scalloped edges, embossing and spot varnish. Here's a close up so you can see what I'm talking about:

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Next, we have our Spring & Summer line, which captures the bright colors you’d see following a spring shower or on a vibrant summer day. Use it to remember springtime moments or recap the "sizzle of summer."

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Finally, comes Kids – this playful line evokes the fun of children playing with toys or a school-day recess. Ideal for highlighting memories of little and big kids alike.

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We also have a fourth line called Celebration II (not pictured yet, sorry!)- it's a follow up to our first, successful line of Celebration-themed products. It's perfect for capturing the magic of a party, birthday or family get-together. Let the shindigs begin!

Moving right along .... we've got Indie Ribbon!

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Indie Ribbon coordinates with Amplified paper and embellishments. It comes in six color combinations and includes a 1/4” satin, a 5/8” felt ricrac, a 1/2’’gathered grosgrain, a 3/8” velvet with a finished scalloped edge, a 5/8” corduroy, and a 1” satin picot. Here's a closeup:

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Pretty, yeah?

On to Remarks sticker books, which come in two varieties: solid and transparent-backed. The larger books are full of shapes and decorative elements. The smaller books are journaling stickers, which work best with our Slick Writers, natch ;).

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Here are some detail pics so you can see the designs on the stickers, which consist of arrows, flowers, outlines, page corners and more ...

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And don't forget two new Remarks sticker fonts! One's called MoMA, the other's Getty, and they're designed to coordinate with our new Amplified line. They come in black, white, and two color sets.

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Coming down the home stretch, we have House Collection embellishments. For the first time, some House shapes feature fun printed patterns. Some of the shapes you'll encounter include: musical notes, word bubbles, arrows, birds, ladybugs, flowers, puppies, puzzle pieces and teddy bears.

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Five more products to go!

First, we're adding to our popular line of D-ring Albums with 24 new scrapbooks in corduroy.

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They'll come in four sizes – 12X12, 8.5X11, 8X8 and 6X12 (yes, that's a new size for us) – and six colors – Black, Chestnut, Blush, Cherry, Leaf, and Brown Sugar. Each album features our interlocking post-and-divot D-ring system, which helps prevent Page Protectors from tearing and allows for maximum interchangeability and flexibility.

Second, we're introducing a new offering of Minimarks rub-on transfers. They include:

Two books of fonts called “Chaplin” and “Purkey"
An Accessories book of flourishes that coordinate with our new Amplified line
Three books of accents and phrases that go with our new Celebration II, Kids and Spring & Summer themed lines

Chaplin and Purkey fonts come in black, white, brown and color – with Chaplin featuring metallic gold rub-ons and Purkey featuring metallic green. (As a cool sidenote, Purkey is based on the handwriting of one of our recent design team members, Kelly Purkey. We miss you already, Kelly! Hope you're having fun back in Chicago!)

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Amplified Accessories books come in black, white, brown and color and feature a selection of metallic golds, greens and reds in each color package. Additionally, the designs of Celebration II Accents have a bright, colorful feel; Kids Accents are reminiscent of drawings in a child’s coloring book and Spring & Summer showcase “birds and bugs."

Third is an entirely new product for us called Metal Photo Turns. This is another great addition to our popular Elements line of embellishments.

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These multi-colored photo turns are slender, decorative strips of metal that can be attached around the corners of an image using a brad. Each package comes with 32 pieces - four different shapes with four of each shape and 16 matching mini brads.

Fourth is another new type of product from us called Details. These self-adhesive, multi-colored shapes are made of mixed pieces of foam, corduroy, plastic, vinyl and felt. Pieces are layered and sewn together to form cool looking flowers, birds, clouds, flourishes, etc.

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Details can quickly and easily be added to any layout or card for a finishing touch; or they can be used as the base for a more involved creative project.

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And last but not least, are new Thickers and Thickers Accents! Everybody loves Thickers, and for good reason. The original and best dimensional stickers are back with new fonts and a new medium – glitter!!!

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Additionally, we're excited to introduce Thickers Accents. These chipboard borders, frames, corners and flourishes are available in four metallic colors – red, green, silver and gold; and in three non-metallic colors – black, brown and white. Accents add stylish dimension to any page or project.

Whew! That's our sneak peek! Hope you liked it. Thanks for taking time to check out our new products.

Please let us know what you think!

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