I went back and forth between the Cuttlebug and the BigKick/BigShot for the longest time. I have a Pazzles Inspiration and wanted a smaller machine for embossing (although the Pazzles does emboss paper up to 12x12). Coupons
can be used on both items and the prices are pretty close, but in the end I decided on the Sizzix for one simple reason - the multipurpose platform. Not having to worry about shims is a big plus. There's no need to sit trying to figure out what combination of cutting pads is best for the die you're trying to use; just look at the instructions on the platform, add your die, paper, and a cutting mat and you're good to go.