I've done only one gift scrapbook but did learn a lot from the experience. What I've found is stick with a theme (I did a baby album for her twins) and use similar colors to give it a cohesive look. Also, most people who don't scrapbook tend to print photos in 4X6's, so try to create layouts using the standard photo size. Or you can go a little smaller and have them crop it. Lastly, decorate the cover a bit to make it special. For my own books, the covers are usually plain. But the one I made for my friend had some embellishments on the cover along with her twins' names. Hope this helps!