Michaels have them for $34.99. With a 40% off coupon its about $22. Tape at Michaels is $9.99 for 2 rolls. If you use a coupon it's about $6. If you compare that to other taperunners like Tombow you can save money after the initial gun purchase. One roll goes a lot further too so less frequent tape changes. Gor one last week and love it so far.