Yes, Nan, who made the video, and I have worked with Zutter for years. I only put my name behind products I believe in and I use the Bind It All in almost all of my classes with great success. I think it seems harder than it is--it is really quite easy Hope that helps!!
I have a Bind-It-All and love it. I Make all size mini books and love all the materials I can punch through. You can see some of projects here in my gallery. I also love the compact size of the Bind-It-All as I have limited space in my scrap room.
my only complaint with the BIA is that if I am making something small - it's hard not to get half punched holes on the edges. You have to really be careful and line things up - and I have messed up many many times!!!
I love my sturdy, small, pretty pink BIA! I have made a gazzillion minis of every size (from bitsy wallet books to 12 x 12) and shape. Whenever I work on a new or odd size mini, I like to punch my own templates using scrap paper, then use the template to punch my "real" pages. I have done this forever, it is quick and easy, and I don't have to worry about goofing up my project. I can decide how many holes I want before I start punching the real stuff, and see what it looks like too. The videos are great, and there are faboo classes on My Creative Classroom that you can also take, but don't be afraid to just play play play with your BIA (or a borrowed BIA), and give yourself permission to try some things. After all, we all became scrappers because we love to play with paper, and to make stuff right? So go ahead and play with paper and make stuff! I tried the Cinch, but personally I found it to be clunky, big, and not easily portable. I love taking my BIA to crops with me, it easily tucks right in my regular rolling scrap tote. I have learned to only take my fav tools, and a few things to work on when I go somewhere to crop, instead of looking like a used scrap supply saleslady (seriously, I used to be ridiculous, no way could I possibly use even 1/10th of the stuff I used to haul around). Lastly, those dang round holes from the Cinch just bug me. Maybe I have too much OCD, but I really prefer the sleek rectangles over the big ole holes. I would encourage everybody to try things out. As a last little note, I am TOTALLY addicted to the plastic page protectors you can get to use for minis you make with your BIA now! Have you tried them? SUPER fast and easy peasy to use, check them out! I wish I had a gazzillion more, I better order some.