I just got a Golf magazine in the mail, addressed to me.
I've NEVER played golf in my life.
While I agree if you're not involved in criminal activity, it shouldn't matter who knows what kind of toilet paper you buy. But it still bothers me a little. As Gelidy explained, it's more than just a single store tracking my purchases so it can keep *my* brand in stock.
It seems now that it is EVERY store (not just the grocery store).