The heart is cut from cardboard out of album packaging then the top layer was peeled off and inked distressed. The little tags were all picked up at a local scrap shop for 10 cents a piece! Think the key came from the $1 bin somewhere. My husband is my best friend and we always have a blast. This was a cold windy day driving him around for 18 holes of golf with his buds which took about 7 hrs lol!