This adhesive is excellent and the huge roll lets me work on and on as my creativity flows! My kids like to use it too!
The price is good I think. When I try to get it at the stores where there is always a coupon for a discount on purchases, then that always means the ATG adhesive is one of the first things wiped out on the shelves. With sb.com I order several at a time and know I will have what I need.