True "red" color. This brand of albums is my favorite. I have never been disappointed with this product.
This is a beautiful, classy album with one minor problem. The stickers that We R Memory Keepers uses leave a film on the album causing a discoloration. For the amount of money paid, that's very disappointing. :(
This binder is wonderful! The color is vivid and it's made out of leather with metal corners and so it's really pretty and will be Long lasting. The inside rings have a straight right side and so it holds the inserts flat until you turn them over. I think that's a great feature. I'm happy with my purchase and would recommend it to anyone.