It is easy to forget that you're going to use one 12 x 12" sheet of medium weight card stock for one circle. To me, that is a lot of paper for one design, and while it says that you can use smaller paper as well the result just doesn't look good that way. I'm sure I'll find some ways to use this punch, considering how much I spent for it, but I think even with the discount price Scrapbook.com had offered this punch is overpriced. I will not buy any more.
As for the design, yes, it's appealing, but again, it punches a circle, and how many times can one use that until one gets sick of it?
I cannot in good conscience rate this product any higher. For the price, it should punch at least two different size circles with or without the inside design.