I have a brand new roll of this tape, and I thought it was adorable, but it just shreds off the roll. It sticks too well to itself, so as you pull it off the roll, you get the top layer of the tape below it on the piece you are pulling off. It's like when 2 ply toilet paper gets torn funny and the two layers are different lengths. I've wasted half the roll trying to get it to come off as one piece of tape with only one thing written on it. It was cheap, but it was a complete waste.
When I used this tape for the first time, it seemed to be fine,
but after using about twelve inches of it, the sticky backing
didn't peel off with the tape, and stuck to the top face of the
tape underneath. No matter what I did, the sticky backing
wouldn't peel off with the tape, so it screwed up the rest
of the tape, making it unusable!!! It is now worthless!