I bought last year's Heidi Swapp planner, but I returned it. The covers were very flimsy. I decided to give it another try this year. I could see changes took place because right away there is a choice to make between two sizes. I chose the larger planner, because I want plenty of room to add all the great embellishments available and small photos of friends or family. It also has photo pocket pages -- one with two @3" pocket and this alternates with one with six @2" pockets. The front inside cover has pockets to carry some of the items sold separately or notes and things of your own. One complaint -- the four holes are too tight. I'll re-punch the holes to make them larger so they'll turn more easily.
Let me start by saying that the artwork is absolutely beautiful. But I was somewhat disappointed when I received my binder. It does not seem to be up to the same standards as Heidi Swapp's other planner products. The binder itself seems to be made of inferior quality materials. As mentioned by another reviewer, it does not close easily (the binder itself, not the rings). You have to actually shake it down hard. Some of the printing on the calendar pages is very difficult to see. And it is a little confusing that the monthly calendar starts on Sunday, but the weekly starts on Moday. It takes some adjustment. I love the fact that it has different areas for Important Moments, Happenings, Notes as well as a lined and unlined area for each day. I would have liked to see real 5 1/2" by 8 1/2" page protectors. I cannot even seem to find any for sale. Even though it could not be practical if any thicker, a couple phone number pages as well as financial pages would be useful.