Heidi Swapp has been making some of the most innovative and expressive products in the scrapbooking and paper crafting space for over a decade. She began as an avid scrapbooker and started teaching classes at a local store. And basically, people fell in love with her adorable stuff and now she uses her genius to make amazing products for everyone! LOVE! These scrapbooking, stamping and cardmaking creations have brought new life, vision and whimsy to the memory arts industry. Get inspired with Heidi as you browse her playful and charming designs like the Minc, memory planners, stamps, papers and more!