Simple Stories was created by a busy scrapbooking mom to help others easily and simply preserve their memories without losing style or flair. Their beautiful products are intended to make scrapbooking quick and easy for both the traditional scrapper and the pocket-style scrapper. So the simple story is this: anyone can make a perfect memory book without having loads of time--we like the sound of that! NEW to the Simple Stories family is Carpe Diem! Carpe Diem is a sub-brand that features creative, modern-day Planners and Accessories! Now you can plan, schedule, document, embellish and remember your life with Simple Stories and Carpe Diem available at Scrapbook.com!