Clean adhesive off die before using.
Die is adhered very strongly to the packaging. In my case the package paper covered the release hole, so after I cut out the viewfinder (which cut very nicely) I couldn't dig the die cut out. After grumbling about the fact that there was no release hole like Sizzix dies and tearing the die cut, I finally found it after cleaning up all the adhesive and paper on the back of the die. This is the first non Sizzix die I have bought and other than it being smaller than I wanted it does feel quite sturdy. The wish and the heart are attached to the viewfinder. Once you bend them off you are left with a very sharp piece that needs to be trimmed and filed. Would rather they had not been attached in such a manner.